Ripley's Believe it or Not! Times Square invites guests of all ages to experience the unbelievable mysterious of our world. Home to rare artifacts and thrilling interactive exhibits, this one-of-a-kind attraction in New York City is perfect for those who want to immerse themselves in the unusual, the unexpected, and the unbelievable. Only at Ripley's Believe It or Not! Times Square will families rediscover wonder around every corner. Ripley's is open daily from 9am to 1am. Perfect for visitors and groups of all ages, to experience the unheard of, unimaginable and astonishing.
Newest to Ripley's Believe it or Not! are Ripley's Relic and Smash Dash. Ripley's Relic is a new family-friendly interactive escape adventure that transforms you into and explorer! Unlock a series of puzzles and decipher strange symbols, recently discovered in Times Square. Smash Dash is an interactive experience. Stay on your toes. Make sure your reflexes are sharp. Buttons will light up and buzz around you, and there's only seconds left to turn it off. Compete against either the clock or a friend!