Ripley's Believe it or Not! Times Square invites guests of all ages to experience the unbelievable mysterious of our world. Home to rare artifacts and thrilling interactive exhibits, this one-of-a-kind attraction in New York City is perfect for those who want to immerse themselves in the unusual, the unexpected, and the unbelievable. Only at Ripley's Believe It or Not! Times Square will families rediscover wonder around every corner. Ripley's is open daily from 9am to 1am. Perfect for visitors and groups of all ages, to experience the unheard of, unimaginable and astonishing.