Los Angeles hasn’t hosted a Super Bowl Championship since 1993, but this year we saw the hometown LA Rams defeat the Cincinnati Bengals 23 - 20 in Los Angeles’s new football cathedral, SoFi Stadium.
If you were at SoFi Stadium for the Super Bowl you also witnessed something unique: Rush49’s aerial brand campaign. Partnering with a national aviation company, Rush49 cheered on the LA Rams from above, bringing visibility of our partners’ brands to over 70,000 fans and countless others enjoying the festive atmosphere around the stadium.
Traditional media & TV advertising during the Super Bowl skyrockets, making these conventional methods of reaching local audiences costly for small businesses. By flying high, Rush49 was able to drive a surge of web traffic and visibility to our partners - at no cost to them.
This type of unique activation is just the start to what Rush49 has planned for 2022. We’ve partnered with some of the biggest experiences in the US including Caesar’s Palace, One World Observatory, Tough Mudder and The North American Bitcoin Conference, as well as some of the biggest brands like Tesla and NASCAR, to join our reinvigorated marketing approach.
We’ve recently launched our integrated SMS program, driving some of our merchant partners to a 55%+ increase in revenue. By tapping into the most used device for our audience, Rush49 is keeping our brand and our partners top of mind when exploring great experiences to do!
2022 is all about growth - growth for Rush49 and growth for our merchant partners. By tapping into niche trends and uniquely positioning ourselves in the market, Rush49 is establishing market dominance, poised for international expansion, and ready to take our merchant partners to new heights.